Freedom doesn’t come from working harder, it comes from building systems that work without you.
You didn’t build your law firm just to build yourself a cage.
But if we’re honest, that’s what most lawyers have done.
The late nights.
The missed family time.
The vacations that turn into “mobile office weeks.”
Somehow that became normal.
But normal doesn’t mean right.
Somewhere along the line, our profession started glorifying struggle, like the more you sacrifice, the more “serious” you are about your success. That’s nonsense. Your clients don’t pay you for exhaustion. They pay you for clarity, confidence, and results.
Here’s the truth: you can build a law firm that fuels your life instead of draining it.
A business that runs on systems instead of stress.
A team that executes without you needing to hover.
And a model that creates value without burning you out.
You don’t have to choose between serving your clients and living your life.
You just have to stop running your firm like a lawyer and start leading it like a CEO.
This is your invitation to do exactly that.
Meet
Todd Rogers
Fractional Chief Executive Officer Advisor
Todd helps you create both.
Every growing law firm hits the same wall.
Things get busy, but not necessarily better.
Revenue climbs, chaos creeps in, and suddenly the owner’s juggling ten different roles just to keep it all from falling apart.
That’s where Todd Rogers comes in.
Todd is a Fractional Chief Executive Officer who helps small law firms scale with discipline, clarity, and confidence. With dual engineering degrees and an MBA, he brings a precision most lawyers only dream of, the kind that makes growth predictable instead of painful.
He partners directly with firm owners to transform busy practices into streamlined, scalable businesses — without sacrificing their values or their sanity. His firms grow, on average, 40% year over year thanks to sharp planning, clear KPI dashboards, and a leadership cadence that sticks.
Todd is known for demystifying the “business stuff” that most lawyers avoid. He translates finance, operations, and marketing into plain English and teaches owners how to run their firms like true CEOs, not like overworked employees.
Whether he’s advising behind the scenes or speaking from the stage, Todd brings a systems-thinking approach that replaces chaos with calm, guesswork with data, and burnout with results.
Off the clock, Todd’s curiosity never stops, he’s an avid world traveler on a quest to visit every Disney park on the planet (because even great systems should make room for fun).
If you want your firm to grow faster, run smoother, and finally feel in control, Todd Rogers is the CEO who can make that happen.
Todd Rogers Translates Complexity Into Clarity.
Grow Faster
Accelerate your law firm's growth with proven strategies.
Get More Time with Family
Enjoy more quality time with your loved ones.
Profit More
Increase your firm's profitability without sacrificing personal time.
Sign On More Clients
Improve your conversion rates and client onboarding process.
Gain Financial Stability
Secure a stable and predictable income for your firm.
Take More Vacations
Take well-deserved breaks without your firm suffering.
Lawyers Don’t Need to Work More Hours, They Need a Better System.
You're NOT alone.
If you’ve ever felt trapped by your own success, working harder, making more, yet somehow feeling less free, you’re not alone.
Every small firm owner hits that wall. The late nights, the constant pressure, the gnawing thought that maybe this is just how it has to be.
But that story is a lie.
The truth is, other lawyers have stood exactly where you are right now, exhausted, overextended, and quietly wondering if they made a mistake. And then, with the right guidance, the right systems, and the right leadership mindset, they turned it all around.
They built businesses that run on process instead of panic.
They reclaimed their time, rebuilt their confidence, and remembered why they started their firms in the first place.
You can do the same.
You don’t need another guru or marketing gimmick, you need a CEO-level perspective.
That’s where Uli and the How to Manage community come in.
We don’t teach theory. We build freedom.
And we can help you build yours.
Find out how other law firm owners did it and how you can too.
Your three-step blueprint to ACHIEVING SUCCESS
Schedule
Connect with Todd to discuss where you are, where you'd like to be & ways How To Manage can help you get there!
Enroll
Enroll in our upcoming Bootcamp or Law Firm Growth Workshop
Implement
Implement it all with our guidance and support.